UX & Digital Product Design

computer-science

B.Des in UX & Digital Product Design

Digital technology now shapes nearly every industry — from banking and healthcare to education, retail, mobility, and entertainment. The B.Des in UX & Digital Product Design trains students to sit at the intersection of creativity, human behaviour, and technology: to research real user needs, architect meaningful experiences, and prototype reliable digital products and services. The course blends interaction design, user research, information architecture, service design, visual design, and front-end prototyping with a practical focus on industry workflows and collaborative product development.

Students learn industry-standard methods and tools for designing and validating experiences — from user interviews, journey mapping and usability testing to rapid prototyping, design systems, and accessibility. The program emphasises human-centred design, ethics and inclusive practice, and introduces emerging topics such as conversational interfaces, AI-assisted design, AR/VR experiences, and design for data-driven products. Work-based projects, internships and portfolio development ensure graduates are job-ready from day one.

This degree prepares you for roles that require both design sensibility and product thinking. Graduates are equipped to work in multidisciplinary teams at startups, product companies, digital agencies, larger enterprises and public sector organisations, or to launch their own ventures. The curriculum cultivates transferable skills — problem solving, research literacy, collaboration and strategic thinking — that are highly valued across sectors.

Career Outcomes:UX / Product Designer, Interaction Designer, UX Researcher, Service Designer, Front-end Prototyper, Product Manager (entry), AR/VR Experience Designer, Conversational UI Designer, Accessibility Specialist, DesignOps Coordinator, and UX Analyst.

B.Des-UX & Digital Product Design

SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 SEMESTER 7 SEMESTER 8
Visualization skills 2D Fundamentals: Surface and Drawing. Form generation and manipulation 1
Colour and Form
Photo Basics.
Theory and Method Sensory Perception Object-Oriented Design. Fundamentals of Computer Science 1. Fundamentals of Computer Science 2. Interaction Design 1: Responsive. Programming in C++. Foundations of Data Science.
Creative Narration & Visual structure History of Design. Information Design 1. Discrete Structures. Machine Learning and Data Mining 1. Interaction Design 2: Mobile. Generative AI
The Eloquent Presenter. Algorithms and Data I Algorithms and Data II Physical Computing & Robotics Mobile Application Development. Internship & Documentation
Programming Basics. HCI App Designing Programming Languages.
Execution and services Environmental Studies Material Manipulation and construction Wired/Unwired: Cybercultures and Technopolitics.
Studio Projects Design Process Context and Systems. Experience Design 1. Design Project 1 Experience Design 2. Service Design System Design Graduation Project
Professional Approach
Minor Specialization Typography 1. Graphic Design 1. Graphic Design 2. The City through Data, Texts, Maps, and Networks. Advanced Writing in the Technical Professions.
Database Design.

Student Testimonials