In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.
The fashion industry is more diverse than ever and has an array of career paths ranging from strategic to creative, financial and even entrepreneurial. The industry is not limited to models, designers and events, it also needs Managers to take responsibilities, coordinate events, take care of marketing etc. By gaining insight on all facets of the fashion business, from trend prediction and analysis to retailing and marketing; and also getting inputs in event management, HR, product management, brand management and customer service management our graduates can become among the future pioneers shaping the fashion world and catering to the evolving needs of the global fashion consumer.
The course focuses on interdisciplinary collaboration and the integration of design thinking at all levels of Strategy, Planning and Implementation. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication course.
The BBA Fashion Business Management acts as a catalyst to build and develop further relationships with the industry globally to enhance learning and teaching though innovative projects and internships. Students will engage with digital technologies from the outset and will have the opportunity to build their skills throughout the course. The course will offer opportunities for global experience though International study abroad programs.
1 SEM | 2 SEM | 3 SEM | 4 SEM | 5 SEM | 6 SEM |
Principles of Design | Systems Thinking | Service Design | AI & Futures | Human Centered Design | Graduation Project |
Design Research | Principles of Management | UX Design | UXPM | Design Audit | |
Strategy Basic Understanding | Marketing | Human Factors & Ergonomics | Principles of Economics | Innovation Capacity Building | |
Principles of Accounting | Design Production | Business Informatics Systems | Supply Chain & Operations Management | Project Proposal | |
Business Communication & IT skills for Managers | Business Planning | Marketing Analytics | Entrepreneurship | Business Ethics | |
Business Organization & Systems | Principles of Finance | Human Resource Management | Global Trends | Social Entrepreneurship | |
AI Elective | Elective | Elective 1 | Elective 1 | ||
Elective 2 | Elective 2 |
1 SEM | 2 SEM | 3 SEM | 4 SEM | 5 SEM | 6 SEM |
Fashion Communication | Sustainable Fashion | Fashion Retail studies | UXPM | Human Centered Design | Graduation Project |
Marketing & Merchandising | Circular Economy | Luxury Business Management | AI & Futures | Design Audit | |
Introduction to Fashion Industry | Fashion & E-commerce | Digital Marketing | Global Trends | Innovation Capacity Building | |
Design Research | Consumer Behaviour Studies | Marketing Analytics | Domestic Fashion Brands | Fashion Articulation | |
Principles of Accounting | Principles of Finance | UX Design | CRM - Customer Relationship Management | Industry Practices | |
Brand Management | Systems Thinking | Human Resource Management | Entrepreneurship in Fashion | Business Ethics | |
Elective | Elective |