Bachelor of Business Administration (BBA)

Specialized BBA Degrees for Tomorrow’s Business Leaders

The World University of Design (WUD) offers a new model of business education — one that prepares undergraduates not just to manage business, but to design its future. Built on strong management foundations and infused with creativity, strategy, and real-world application, WUD’s specialized BBA programs equip students to think critically, act decisively, and innovate responsibly.

Unlike traditional business degrees, these programs blend business fundamentals — Strategy, Management, Finance, Marketing, HR, and Economics — with emerging disciplines like design thinking, digital transformation, and innovation management. Students learn through industry projects, live case studies, and interdisciplinary labs, ensuring they graduate with the agility and perspective modern business demands.

BBA in Design Strategy & Management

The BBA in Design Strategy & Management develops next-generation business professionals who can connect strategic thinking with creative problem-solving. Students learn to analyse markets, understand user needs, and craft strategies that drive business growth. Through project-based learning and access to innovation labs, they gain the ability to translate ideas into actionable business models — a skill valued across corporates, consulting firms, and start-ups.

Career Pathways:

Business Analyst · Strategy Consultant · Innovation Executive · Product Manager · Brand Strategist · Entrepreneur

BBA in Fashion Business Management

The BBA in Fashion Business Management is designed for those who aspire to shape the future of the fashion, retail, and lifestyle industries. It combines management knowledge with the creativity and agility required in this fast-evolving domain. Students explore merchandising, consumer behaviour, digital fashion, sustainability, and brand strategy — preparing for leadership roles in India’s expanding fashion and retail ecosystem.

Career Pathways:

Fashion Brand Manager · Retail Buyer · Merchandiser · E-Commerce Executive · Trend Analyst · Fashion Entrepreneur

Both programs share WUD’s commitment to future-ready, experiential learning, where students move seamlessly between classroom theory and real-world practice. Graduates emerge with the confidence, creativity, and competence to lead in a business landscape defined by innovation.

BBA (DSM)

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Foundations of Design & Creative Thinking Systems Thinking Service Design & Experience Assessment AI & Futures Human Centered Design Graduation Project
Design Research & Insight Generation Principles of Management UX & Interaction Design for Business UXPM Design Evaluation & Strategy Alignment
Strategy Basic Understanding Marketing Strategy Human Factors & Ergonomics Economics of Creativity & Innovation Building Innovation Ecosystems
Principles of Accounting Design Production Digital Business & Data-Driven Strategy Creative Supply Chain Management Project Proposal
Business Communication & Digital Fluency Creative Entrepreneurship & Business Modeling Marketing Intelligence & Creative Data Analytics Start-Up Strategy & Creative Enterprise Ethics, Culture & Sustainability in Creative Business
Creative Business Systems & Organization Design Principles of Finance Human Resource Management Global Trends Social Impact & Enterprise
AI Elective Elective Elective 1 Elective 1
Elective 2 Elective 2

BBA (FBM)

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Fashion Communication & Digital Storytelling Sustainability & Circular Fashion Systems Retail Experience & Visual Merchandising Strategy User Experience & Project Management Human Centered Design Graduation Project
Fashion Marketing & Omni-Channel Merchandising Circular Economy Luxury Brand Strategy & Global Markets AI, Futures & Innovation in Fashion Design Audit
Global Fashion Systems & Creative Industries Fashion Tech & Digital Retail Ecosystems Digital Marketing & Influencer Economy Global Trends Innovation Capacity Building
Design Research Fashion Consumer Psychology & Trend Analysis Marketing Analytics Domestic Fashion Brands Fashion Curation & Articulation
Principles of Accounting Principles of Finance UX Design Customer Experience & Relationship Design Fashion Industry Interfaces & Emerging Models
Brand Strategy & Creative Positioning Systems Thinking Human Resource Management Entrepreneurship in Fashion Business Ethics
Elective Elective

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