Bachelor of Business Administration (BBA)

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BBA in Design Strategy & Management (3-Year)

The future of business belongs to leaders who can combine strategic insight with creative problem-solving. The BBA in Design Strategy & Management at WUD is a premium undergraduate program designed to produce next-generation managers, strategists, and entrepreneurs who can lead innovation across industries.
Unlike conventional BBA programs, this course integrates core business disciplines — Strattegy, Management, Finance, Marketing, HR, and Economics — with cutting-edge tools in Design thinking, Human-Centered Design strategy, and Innovation Capacity Building & Management. Students learn to analyse markets, understand user behaviour, identify opportunities, and design strategies that drive competitive advantage.
Learning happens through Industry projects, Case studies, studio-based problem solving, Pilot testing and International exposure, preparing students for global business challenges. Access to Labs, Rapid prototyping, and Digital tools ensure that they gain practical innovation skills alongside management expertise.
Graduates of this program stand out for their ability to bridge Management and Innovation via Design Strategy, making them highly valued in conglomerates, corporates, consultancies, and start-ups.

Career outcomes:

Innovation Manager, Strategy Consultant, Business Analyst, Product Manager, Service Designer, Brand Strategist, UXPM, and Startup Founder. With its unique positioning, this program offers a career edge that outshines traditional BBA pathways, leading to premium opportunities in India and abroad, or progression to top-ranked MBAs.

BBA (DSM)

1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM
Principles of Design Systems Thinking Service Design AI & Futures Human Centered Design Graduation Project
Design Research Principles of Management UX Design UXPM Design Audit
Strategy Basic Understanding Marketing Human Factors & Ergonomics Principles of Economics Innovation Capacity Building
Principles of Accounting Design Production Business Informatics Systems Supply Chain & Operations Management Project Proposal
Business Communication & IT skills for Managers Business Planning Marketing Analytics Entrepreneurship Business Ethics
Business Organization & Systems Principles of Finance Human Resource Management Global Trends Social Entrepreneurship
AI Elective Elective Elective 1 Elective 1
Elective 2 Elective 2

BBA (FBM)

1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM
Fashion Communication Sustainable Fashion Fashion Retail studies UXPM Human Centered Design Graduation Project
Marketing & Merchandising Circular Economy Luxury Business Management AI & Futures Design Audit
Introduction to Fashion Industry Fashion & E-commerce Digital Marketing Global Trends Innovation Capacity Building
Design Research Consumer Behaviour Studies Marketing Analytics Domestic Fashion Brands Fashion Articulation
Principles of Accounting Principles of Finance UX Design CRM - Customer Relationship Management Industry Practices
Brand Management Systems Thinking Human Resource Management Entrepreneurship in Fashion Business Ethics
Elective Elective

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