Design Strategy & Innovation

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Design Strategy & Innovation (3-Year BBA and 2-Year MBA)

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

BBA (Design Strategy & Innovation) Curriculum

1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM
Core Specialization
Principles of Management Principles of Finance Principle of Economics - I Human Resource Management - I
Communication & IT Skills for Managers Principles of Accounting Business Environment Ecommerce Basics Supply Chain & Operations Management
Capstone Project - Basics Principles of Design Marketing Innovation Capacity Building
Principles of Marketing User Experience Design Systems Design - Basics Design Strategy & Management
Strategy Basic Understanding
Design Research - I Design Research II Design Insights Creation Design Production
Non - Core
Business Mathematics Advanced Principles of Marketing Cost accounting & Financial Management Principles of Economics II Business Ethics
Business Organisation & Systems Business Statistics Business Informatics & Systems Business Environment Social Entrepreneurship
Principles of Design Finance & Design Business Research Methodology Business Planning Project Management
Human Factors & Ergonomics Application of Principles of Design
Entrpreneurship
Electives
Common Elective Common Elective Common Elective Common Elective
Common Elective Common Elective Common Elective Common Elective
Industry Ready
Classroom Project I Classroom Project II Classroom Project III Classroom Project IV Classroom Project V Thesis Writing & Jury
Self - Project / Internship

MBA (Design Strategy & Innovation) Curriculum

1 SEM 2 SEM 3 SEM 4 SEM
Core Specialization
Design Principles Strategy & Innovation Start up and new venture Management Innovation Management
Principles of Marketing Human Centred Design Systems Design Merchandise Management
Design Strategy & Management Design Research Methodolgies Design Audit Design Business Creation
Capstone I Business Design Self - Project / Internship
Non - Core
Accounting for Business Decisions Operations & supply chain management Business, Government & Society Business Planning
Management Fundamentals User Experience Design Business Informatics & Systems Entrepreneurship
Capstone II Capstone III
Electives
Common Elective Common Elective Common Elective
Common Elective Common Elective Common Elective
Industry Ready
Case Study Case Study Case Study Case Study
Industry visit Industry visit Industry visit Industry visit

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