Graphic Communication Design

B.Des in Graphic Communication Design

Visual communication today is at the core of how brands, businesses, and societies connect with people. From print and packaging to digital media, motion graphics, and interactive platforms, the role of a designer is to create visual solutions that are creative, strategic, and impactful. The B.Des in Graphic Communication Design at WUD prepares students to be versatile professionals who can shape this fast-evolving field.
The program builds a strong foundation in typography, illustration, photography, branding, packaging, editorial design, and identity systems, while expanding into UI/UX, web design, motion graphics, data visualization, AR/VR media, and AI-aided creativity. Students learn to combine conceptual thinking with technical proficiency, gaining hands-on experience through design studios, digital labs, and real-world projects.
Graduates emerge as industry proficient professional communication designers, equally adept at solving complex design problems and crafting compelling visual narratives for diverse media.

Career outcomes: Brand Identity Designer, Packaging & Editorial Designer, UX/UI Designer, Motion Graphics Artist, Data Visualization Specialist, Digital Content Designer, Social Impact Communication Designer, Exhibition & Environmental Graphics Designer, or Creative Entrepreneur. Career opportunities span design studios, advertising agencies, startups, global brands, and digital media companies, with strong demand in India’s expanding design economy.

Graphic Communication Design Curriculum

3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM
Core
Photography Advance Print Production Branding & Identity Design Publication Design Interaction Design/ UI, UX  
      Space Graphics Colloquium Paper  
      Packaging Design    
Non Core
Theory- Communication Communication & Media Theory - 2 Introduction to research & methodology   Design Project 3  
Design Thinking        
Essentials
Graphic Design Overview Visual Narrative Word and Image Sign & Symbol    
Illustration-1   Illustration -2      
Digital Tools 1 Digital tools-2        
Typography 1 Typography 2     Design Management/ System Design Project  
  Moving Images Time, Sequence & Sound   Digital Portfolio  
Electives
Common Elective Common Elective Common Elective Common Elective    
  Common Elective Common Elective Common Elective Common Elective    
Industry Ready
    Design Studio 1 Design Studio 2 Internship ( Summer Vacation ) Degree Project
       

Student Testimonials