Communication Design & Emerging Media

Communication Design & Emerging Media

“Designing stories and experiences for a connected, digital-first world.”

Communication today extends far beyond print and graphics — it spans digital, interactive, immersive, and AI-driven media that shape how people consume information and stories. In India, where brands, businesses, and social causes rely increasingly on digital communication, there is a growing demand for designers who can combine creativity with technology to deliver powerful messages across platforms.

The MDes in Communication Design & Emerging Media at WUD prepares students with a strong foundation in design principles while equipping them with advanced tools in AI-aided design, motion graphics, AR/VR, data visualization, and interactive storytelling. The program emphasizes both creativity and strategy, enabling students to design impactful communication for industries such as branding, retail, entertainment, social innovation, and digital platforms. Live industry briefs, workshops, and collaborative projects ensure students stay aligned with the rapidly changing media landscape.

Career outcomes: Graduates enter secure, well-paying careers in branding, advertising, UI/UX, motion graphics, digital content creation, and design for social impact. They are equally well-positioned to work in startups, design consultancies, or as creative entrepreneurs, shaping the communication systems of tomorrow.

Communication Design & Emerging Media Curriculum

1 SEM 2 SEM 3 SEM 4 SEM
Core
Design Overview History of Design Human Factors in Visual Design  
Graphic Composition & Layouts Communication Theory & Media Studies Digital Media & Technology- UI & UX  
Data Interpretation and Visualization Introduction UI & UX    
Digital Methods –Publishing Methods - Motion Graphics & Moving Image Design    
Non Core
Basic Photography Photography Advanced Communication for Social Impact  
       
       
Essentials
Basic Typography Semiotics & Identity Design Design for Brands / Brand Manual  
Data Interpretation & Graphic Visualization Printing and Production Methods Environmental Exposure  
ELectives
Common Elective Common Elective Common Elective  
  Common Elective Common Elective  
Industry Ready
Design Process / Simple Design Project Design Project – Packaging Design   Degree Project

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