Design Strategy & Management

Executive MBA in Design Strategy & Management

The future of leadership lies at the intersection of Business, Design, and Innovation. The Executive MBA in Design Strategy & Management at WUD is a premium program created for working professionals and entrepreneurs who want to accelerate their careers, lead innovation, and future-proof their organizations.
Unlike generic MBAs, this program integrates management principles with design thinking and human-centered innovation. Participants gain hands-on exposure to tools for strategic foresight, design-led problem solving, and creative leadership, preparing them to drive transformation across industries. With AI, VR, and digital disruption reshaping every sector — from IT and manufacturing to fashion, logistics, healthcare, and banking — organizations now need leaders who can blend strategy with creativity.
Delivered in a flexible format, the program allows professionals to continue working while engaging in immersive, application-driven learning. Case studies, studio-based problem solving, and industry projects ensure that every concept can be applied directly in the workplace.

Careers Outcomes: Graduates are equipped to take on roles in Strategy, Innovation, and Leadership teams — as Design Strategists, Innovation managers, CXOs, consultants, or entrepreneurs. They leave with enhanced creative thinking abilities and the confidence to lead organizations into the future.

Design Strategy & Management (Executive MBA) Curriculum

1 SEM

2 SEM

3 SEM

4 SEM

Core Specialization

Design Principles

Strategy & Innovation

Start up and new venture Management

Innovation Management

Principles of Marketing

Human Centred Design

Systems Design

Merchandise Management

Design Strategy & Management

Design Research Methodolgies

Design Audit

Design Business Creation

Capstone I

Business Design

Self - Project / Internship

Non - Core

Accounting for Business Decisions

Operations & supply chain management

Business, Government & Society

Business Planning

Management Fundamentals

User Experience Design

Business Informatics & Systems

Entrepreneurship

Capstone II

Capstone III

Electives

Common Elective

Common Elective

Common Elective

Common Elective

Common Elective

Common Elective

Industry Ready

Case Study

Case Study

Case Study

Case Study

Industry visit

Industry visit

Industry visit

Industry visit

Student Testimonials