Master of Business Administration (MBA)

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MBA in Design Strategy & Management (2-Year)

The business leaders of tomorrow will need more than traditional management training — they must be able to navigate complexity, design innovation, and lead transformation. The MBA in Design Strategy & Management at WUD is a premium, future-oriented program that combines the rigor of management education with the creative power of Design thinking, Human-Centered Design strategy, and Innovation Capacity Building & Management.
This interdisciplinary program blends core MBA disciplines — Finance, Marketing, HR, Operations, and Strategy — with Design-thinking led courses in Innovation, Systems thinking, digital transformation, and creative leadership. Students actively practice strategy and innovation through studio-based projects, industry challenges, prototyping, and live case studies, supported by access to Labs, Digital tools, and collaborative spaces.
By graduation, students will be equipped to identify market opportunities, design transformative solutions, and manage & generate innovation across diverse sectors — from consumer products and services to ICT, governance, crafts, sustainability, and entertainment.

Career outcomes:

Graduates are prepared for leadership roles at Leadership levels as strategy consultants, innovation managers, product & service leaders, business designers, transformation specialists, and entrepreneurs. With its unique positioning, this MBA outshines conventional management programs by producing leaders who are not only business-savvy but also Innovation-ready, globally relevant, and Future-proof.

MBA (DSM)

1 SEM 2 SEM 3 SEM 4 SEM
Design Research Methodologies Human Centered Design Startup and New Venture Management Graduation Project
Principles of Design Business Design Systems Design
Design Strategy & Management Strategy & Innovation Design Audit
Principles of Marketing UXD & PM Business,Government & Society
Accounting for Business Decisions Supply Chain & Operations Management Business Informatics & Systems
Management Fundamentals Finance & Design Marketing Analytics

EMBA (DSM)

1 SEM 2 SEM 3 SEM 4 SEM
Design Strategy & Management Human Centered Design Startup and New Venture Management Graduation Project
Design Research Methodologies Strategy & Innovation Systems Design
Principles of Marketing UXD & PM Design Audit
Accounting for Business Decisions Supply Chain & Operations Management Business Informatics & Systems
Management Fundamentals Finance & Design Marketing Analytics

Student Testimonials